Fidelis Capital Markets is a FX brokerage company with the mission is to provide an optimum solution for all FX enthusiasts, from retail traders to Money Managers, offering an unforgettable and profitable trading experience.

I’m collaborating with Fidelis CM since 2017. Together with digital marketing agency “Digital Primus” we work on the development of promotional campaigns. My responsibilities include: preparation of contents, copywriting, design of Landing Pages and banner sets (Google AdWords, Facebook Ads, AdRoll).

Here is the presentation of the Promotional Campaign “Unique Account” (August 2017)

Starting with the teaser for socials (FB, twitter, G+, Linkedin and company website)

Followed by the brainstorming in order to figure out the right name for the new product (a special account type with particularly low flat rates). After a lively discussion we came to a decision and agreed on one of my proposals “Unique Account”.

Then during the copywriting stage I worked on summarising of the given documentation and the composition of the future contents of the landing page, inventing slogans and infographics.

In the meantime I was chasing the ideas for the Hero Image of the landing page, trying to find a clever graphic representation of the “Flat rate” concept.

From the the numerous proposed variants of “flat” we’ve decided to go with the Underwater world (Sea bottom low flat rates), then I’ve also found a nice catchline for the hero image: “The deepest dive in the history of brokerage”. Two images were approved for two operating versions of landing page and two matching banner sets were created.

Every stage of creative process was arranged in a very close contact and with a fruitful participation of the company owners and marketing team. (My beloved Co-Design approach💙)